Carat Weight

Jewelry Jargon

Before You Select Your Diamond...

You Need Some Education!

Ideal Round Brilliant Diamonds

Our intent is to provide you with a basic, but thorough, understanding of why one diamond cost more than another diamond that looks the same.  Our goal is to educate you about the 4-C's of diamonds, so you will be able to determine which gemstone is best for YOU!  This way, when you are ready to make a decision, you will be comfortable with your purchase from Maroon Diamonds.

The 4-C's of Buying Diamonds
Cut, Color, Clarity, & Carat Weight

The four quality characteristics which determine a diamond's value are Cut, Color, Clarity, and Carat Weight; commonly referred to as the four C's.

You can add a fifth 'C' to those above and that would be Cost.  How much should you spend on this special gift?

Consider these questions:

  • What shape should I select?
  • What size of diamond (carat weight) should I consider?
  • What is my budget for the diamond?  For the ring?
  • Which of the 4-C's is most important to me?  
  • Who should I trust with this important decision?

How can we help?  If you have questions regarding your selection, please contact our friendly staff of trained gemologist.  We can help and we promise we won't put any pressure on you.

wholesale diamonds

Your purchase from Maroon Diamonds will include a certified report from either the Gemological Institute of America (GIA) or the American Gem Society (AGS).  GIA  was founded in 1931 and is recognized worldwide as the premier institute for gemstone education and research. 


The American Gem Society was founded by Robet Shipley in 1934.  He also founded the Gemological Institute of America.  The AGS, is known worldwide for their 'ideal' cut grading system and is at the forefront in the development of cut grading systems.